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Honest answer: no two projects are the same, so a one-size price would be wrong for someone. Your final number comes down to:
Scope How many services, how many pages, and how many locations you want to target.
Speed How quickly you want to see results changes how hard and fast we push our campaigns.
Complexity A simple local service site is not the same job as a highly competitive multi-location campaign.
On a quick call I look at your situation and give you an exact figure with no guesswork. You will know what you are paying and why before you commit to anything.