A complete local SEO strategy that helped a regional coin dealer compete with the Bay Area's most established coin shop.
Region:
San Francisco Bay Area, California
Partner Since:
September 2025
Comparing the 6-month pre-campaign baseline with current performance metrics to demonstrate compound expansion.
+221%
Search Impressions
116K → 373K in the last 3 months
+73%
Organic Clicks
1,660 → 2,870 clicks year over year
9.9
Average Position
Improved from 20.7 across targeted searches
#1
Coin Appraisal
Top ranking in San Jose
Top 3
Regional Keywords
Multiple Bay Area coin search terms now rank in the top three
Mountain View US and Foreign Coins buys, sells, and appraises rare and collectible coins throughout the San Francisco Bay Area. Serving a market of more than 7.5 million people, the business focuses on helping collectors, investors, and families confidently evaluate and sell valuable coin collections.
The business was competing against a long-established regional leader that dominated the most valuable local searches, including “coin shop,” “coin dealer,” and “coin shop near me.”
Without a dedicated SEO strategy, localized content, or service area pages, Mountain View US and Foreign Coins had limited visibility across the Bay Area. The objective wasn’t simply to improve rankings—it was to become a trusted authority across the region and compete directly with the market leader.
Website Development and SEO Foundation
I built a brand new website from the ground up, designed to be fast, mobile friendly, and easy to navigate, with an SEO friendly structure from day one. A niche business like this needed a site that felt credible the moment a visitor landed on it, since trust is everything when someone is deciding who gets to appraise a valuable coin collection.
Keyword and Content Optimization
I researched the exact terms buyers and sellers use, including "coin shop," "coin dealer," and "coin shop near me," and built those terms naturally into the site. Location specific phrases like "coin dealer near me" and "coin shop San Jose" were used to directly target the Bay Area audience already searching for these services.
Service Area Pages
Rather than relying on one general page, I built dedicated pages for major cities across the region, including San Francisco, San Jose, Los Altos, Los Gatos, Saratoga, Oakland, and Fremont. As the strategy grew, I added sub area pages for South San Jose and West San Jose, capturing even more specific local searches within larger cities.
Content and Blogging
I built out a blog covering topics buyers and sellers actually search for, including coin grading, inherited coins, and foreign coins, positioning the business as a real authority rather than just another local shop. I also created specialty pages like "What We Buy," focused on categories such as foreign coins, inherited coins, and silverware.
On Page and Technical SEO
Every page was optimized with quality content, meta tags, image alt text, and internal linking, alongside technical improvements like site speed, mobile friendliness, and schema markup to meet search engine standards.
Citations and Social Media
I built citations on high authority platforms like Yelp, Medium, and Quora to strengthen domain authority, and created active profiles on Facebook, Instagram, and Pinterest. I maintained a consistent posting schedule of two posts per week on Instagram and Facebook, and published thought leadership content on Medium, Quora, and LinkedIn to drive additional traffic and build brand credibility.
Keyword rankings
Coin Appraisal (San Jose)
#1
Coin Stores Near Me
#2
Bay Area Coin Shops
#3
Coin Stores Bay Area
#3
Coin Dealers Bay Area
#3
Coin Shop Near Me
#3
Google Search Console
Last 3 Months vs
Previous Year
1,660
2,870
+73%
116K
373K
+221%
CTR
0.8% while new keywords continued gaining visibility
Local map pack
For the Business
The business now reaches buyers and sellers across the entire Bay Area instead of relying on a single location. Higher rankings, increased visibility, and growing organic traffic continue to generate qualified inquiries from customers searching for trusted coin appraisal and dealer services.
For Customers
Collectors and families looking to buy, sell, or appraise valuable coin collections can now easily find a trusted local expert through search, making it simpler to connect with experienced professionals before considering competing businesses.
By building a brand new SEO focused website, targeting the exact local searches that mattered, and backing it all with consistent content and citations, Mountain View US and Foreign Coins moved from a business overshadowed by a dominant competitor to a growing authority across the Bay Area coin market. This case study shows what a full local SEO overhaul can do when every part of the strategy, from the website itself to social media and citations, works together toward the same goal.
